Why is my customer a Retail customer?

Premier Customers order and pay for a Premium kit, either a prepaid or a start kit with a committed monthly subscription. Premier Customers get discounted prices and other offers. All other Customers are Retail Customers without bounding subscriptions and they pay retail prices.

When your Retail Customer purchases a Premier Kit, they will turn into a Premier Customer.

A Customer who ordered a Premier Kit and has not yet paid for it is still a Retail Customer until their payment is received.